WHERE DO WOMEN OF COLOR FIT IN THE NEXT BIG BEAUTY SHIFT?
In the clean beauty space, there’s been a lack of safer products made specifically for women of color. According to the @Environmental Working Group’s assessment in 2016, fewer products made without hazardous ingredients are available to Black women (see BIG MARKET FOR BLACK COSMETICS, BUT LESS-HAZARDOUS CHOICES LIMITED):
▪ One in 12 products ranked highly hazardous on the scoring system of EWG's Skin Deep® Cosmetics Database
▪ Fewer than 25% the products marketed to Black women scored low in potentially hazardous ingredients, compared to about 40% of the items in Skin Deep® marketed to the general public
We know women of color are heavy beauty consumers; Nielsen reports African-American women’s consumer preferences and brand affinities are driving total Black spending power toward a record $1.5 trillion by 2021. We believe it’s time that cleaner, high performing options are made available to our communities. As we redefine beauty and the clean beauty movement grows, we move towards a consciousness that we do not have to compromise our health in the name of beauty.