WHAT’S THE NEXT BIG SHIFT IN BEAUTY?
Along with shade expansion, a clean beauty movement has surfaced. We hear buzz words such as vegan, paraben and cruelty free but many remain unaware of what clean beauty is…in practice and definition. Clean beauty is a growing movement for creating skin care and beauty products with ingredients scientifically assessed to ensure that they do not pose a risk to human health or the environment. Currently, there is very little federal regulatory oversight on the U.S. cosmetic industry, so companies are able to market and sell beauty products without ever having to prove that they are safe for the consumer.