IS BEAUTY INCLUSIVE?

MADAME ATHENA CHANG   CHIEF INTELLIGENCE and EDUCATION OFFICER

MADAME ATHENA CHANG

CHIEF INTELLIGENCE and EDUCATION OFFICER

In a world of social media and filters, we are constantly bombarded with the idea of transforming oneself to be more beautiful. Beauty as defined by the @Merriam-Webster dictionary is the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit. You can’t help but wonder how such a broad definition has historically been more narrowed into limited standards of physical beauty. Coming off the heels of the iconic @Miss Black America pageant, August 19th, we are reminded of the long road towards broader inclusion in an industry that has traditionally been exclusive.

As the beauty industry continues to expand so has its product offerings, practices, and definitions. Many new brands are shaking up the industry causing incumbent companies to scramble to provide high performing products for women with deeper skin tones.

We believe in valuing the beauty of all women and providing products for all skin tones, not at a later point, but from the beginning...

MADAME ATHENA CHANG